Case Studies

Global Communications Company

The customer is a SaaS provider offering innovative communication services for millions of customers all over the world. This fast-growing and constantly-evolving company collects and maintains terabytes of company data. This data includes information about product usage, user behavior, website statistics, sales, marketing, customer service, quality of service, and product development. New information requests are constantly driven by evolving data, processes and products, and these requests are pushing the company to capture and maintain larger volumes of high quality data.

The company has a central business intelligence group in charge of building an enterprise-wide data warehouse with unified data architecture across multiple internal and external data sources. The data warehouse is critical for defining standards, consolidating data, and calculating metrics that source reports, but it does not meet the evolving, exploratory ad-hoc needs of business users who crave simplified, immediate, and actionable intelligence.